Recipey

Improve the UI/UX of Food Recipe app targeted at young adults. The primary goal is to simplify the app navigation and make the design simpler and CLEANER to enhance the user experience.

The primary function of the App is to show the recipes for various dishes(you can search a recipe by all possible ways), keep records and track calories, make weekly plans, and finally Instagram foodies (community page)

iOS Mobile App - Food & Beverages

Project Requirements

Challenges

Finding the right balance between simplicity and usability was challenging.

With multiple features such as recipes, meal plans, calorie tracking, and community engagement, organising information effectively can be daunting.

Striking a balance between a visually appealing design and clutter-free interface was crucial.

Encouraging user engagement and retention in a competitive market could be challenging.

Prioritised essential features based on user needs and simplify complex functionalities.

Used clear categorisation, hierarchical navigation, and search functionality to help users find information easily.

Created intuitive information architecture by organising content logically and consistently across the app.

Focused on clean and minimalist design principles while maintaining visual appeal.

Used whitespace effectively to create breathing space and improve readability.

Offered a simplified, intuitive, and engaging user experience for young adults.

Solutions