FinBuddy
Requirement is to design our finance mobile app to provide users with an intuitive, secure, and engaging experience. The primary goal is to enhance the overall usability, visual appeal, and functionality of the app, ensuring it meets the evolving needs of our users.
iOS Mobile App - Fintech
Project Requirements
Project Objective
Usability Enhancement, Integrate advanced security measures to instill user confidence.
Implement biometric authentication and other relevant security enhancements.
Enhance features related to budgeting, expense tracking, and financial goal setting.
Provide visualisations and insights to help users manage their finances effectively.
Modernise the visual elements while maintaining a professional and trustworthy appearance.
Redesign the onboarding process to be seamless and user-friendly and Provide clear instructions and guidance for new users.
Empathise
Target Audience
Young Professionals: Recent graduates and individuals in their 20s and 30s who are starting their careers and want to take control of their finances.
Tech-Savvy Users: People who are comfortable using technology and prefer digital solutions for managing their finances.
Budget-Conscious Individuals: Those who are looking to budget more effectively, track their expenses, and save money for specific financial goals.
Goal-Oriented Savers: Individuals who have specific financial goals, such as saving for a house, paying off debt, or planning for retirement, and are seeking a tool to help them achieve these goals.
Students and Young Adults: College students or young adults who are learning to manage their finances for the first time and need guidance on budgeting and financial planning.
Age Group between 18-55
Problem Statement
Many young professionals struggle to effectively manage their finances, track their expenses, and save money consistently. Existing finance management tools are often complex, intimidating, or lack the features necessary to meet the needs of users. As a result, users feel overwhelmed, frustrated, and unable to achieve their financial goals.
Solution
Based on the problem statement provided, the solution would involve designing and developing a user-friendly and intuitive personal finance management application that addresses the specific pain points and needs of the target audience
Simplified Onboarding Process, Intuitive User Interface,Comprehensive Budgeting Tools, Efficient Expense Tracking, Goal Setting and Progress Tracking, Insightful Reporting and Analytics
Define - User Personas
Name : Alex Thompson
Age : 28
Occupation : Marketing Manager
Income : $60,000 per year
Name : Sarah Smith
Age : 32
Occupation : Software Engineer
Income : $80,000 per year
Education : Bachelor's Degree in Marketing
Tech Proficiency : Comfortable using technology, prefers user-friendly apps
Education : Master's Degree in Computer Science
Tech Proficiency : Highly proficient with technology, comfortable using various digital tools and applications.
Goals and Motivations
Goals and Motivations
Save for a down payment on a house within the next five years.
Budget effectively to control spending and increase savings.
Improve financial literacy and make informed investment decisions.
Save for retirement and build long-term wealth.
Pay off student loans and become debt-free.
Increase financial literacy and understanding of investment options.
Challenges and Pain Points
Challenges and Pain Points
Feels overwhelmed and stressed about managing finances.
Struggles with budgeting and tracking expenses consistently.
Wants a simple and intuitive tool that doesn't require a steep learning curve.
Finds it challenging to stick to a budget and track expenses consistently.
Struggles with managing multiple financial accounts and investments.
Wants a finance management tool that provides comprehensive insights and analysis.
Behaviour and Preferences
Prefers mobile apps for convenience.
Values simplicity and a visually appealing interface.
Regularly uses social media for information and recommendations.
Behaviour and Preferences
Prefers using desktop and mobile applications for managing finances.
Values data privacy and security, prefers applications with robust security measures.
Interested in learning about personal finance through articles, podcasts, and online resources.
Ideate - User Journey
Information Architecture
Wireframes
Design System
High Fidelity Design
My Learnings
I acquired significant knowledge and will persistently refine the designs, incorporating valuable insights derived from user research and tried to solve users pain points. Since design is never finished, I will open for feedback from user and by analyse it and from those analysis will do necessary changes in future.
